P477: Every picture tells a story: Retelling the GOB story to the millennial generation

Author: James Zubricky, University of Toledo, USA

Co-Author: Jeanne Zalesky, Pearson Learning, USA

Date: 8/5/14

Time: 11:30 AM11:50 AM

Room: LOH 164

Related Symposium: S41

As professors, we have seen a disappointing trend in our classes: millennial students seem to not be reading their textbooks for a variety of reasons. Part of that may be because students want that instantaneous gratification: in the world of Twitter, Facebook, and Wikipedia, a textbook seems to be out of place in that it doesn’t give that instantaneous feedback (gratification?) that we get from the others. Beginning with Karen Timberlake’s “General, Organic, and Biological Chemistry” 12/e, a series of interactive videos have been developed that have students interact with the e-textbook on a more intimate level. It is through these activities that we can (hopefully) get students more engaged in reading their GOB textbook.